There are streets in Mumbai where real estate is measured not in square feet but in significance. Vaikunthlal Mehta Marg in Juhu's JVPD Scheme is one of them. So when developer boards go up on a plot here, the market takes notice — and that is exactly what has happened at Villa Wilson, where Notandas Realty has put up its signage.
As per published media reports, the directors of Notandas Realty have acquired Villa Wilson, a heritage bungalow on Vaikunthlal Mehta Marg, for ₹135 crore. The transaction is said to have drawn interest from multiple developers and high-net-worth individuals before closing. Notandas Realty's boards are already visible at the site, indicating that a redevelopment of this address is on the horizon.
The Address: Why VM Marg Matters
Vaikunthlal Mehta Marg is arguably the most recognisable road in the JVPD Scheme. It is the street Mumbai associates with Amitabh Bachchan's residence Jalsa, where crowds still gather every Sunday. The road connects Juhu's residential heart to the beach on one side and the arterial network of Vile Parle West on the other, with Chhatrapati Shivaji Maharaj International Airport roughly a 15–20 minute drive away.
The immediate neighbourhood reads like a shortlist of Mumbai's most aspirational addresses: film industry bungalows, low-density plotted developments of the JVPD Scheme, and a new generation of ultra-luxury redevelopments. Lodha's entry into Juhu, boutique projects such as Twenty by D Decor (ready possession), Raya Terraces, Verdana by S Raheja and Notan DC on NS 10 have all reinforced what long-time residents already knew — this micro-market now sits firmly in the ₹1 lakh+ per sq ft conversation for the finest inventory.
Prithvi Theatre, Juhu Beach, the JVPD shopping stretch, Jamnabai Narsee and Ecole Mondiale schools, and the club circuit of JVPD are all within a short radius. It is a neighbourhood where supply is structurally scarce: plots are small, societies are old, and redevelopment is the only realistic route for new inventory.
The Development: Notandas Realty at Villa Wilson
Notandas Realty is not new to this street or this micro-market. The developer is already building Notan House and Notan Edge, two commercial projects on VM Marg itself, and its residential portfolio in the western suburbs includes Notan DC in Juhu along with projects such as Notan Tides on Juhu Tara Road. The group has built its reputation on boutique, design-led developments rather than volume play — a positioning that suits a street like this.
At Villa Wilson, based on information available in the market, the redevelopment is expected to offer full-floor residences. Final configurations, carpet areas, amenities, and timelines will only be confirmed once the project is registered with MahaRERA and the developer makes its official disclosures.
What This Means for the Juhu Market
Every credible new launch on VM Marg tightens an already scarce market. For families who have waited years for large-format, new-construction homes in the JVPD Scheme — rather than compromising on older buildings or moving to Bandra or Worli — a full-floor offering on this street is the kind of inventory that typically transacts quietly and quickly once it is formally available.
We will publish a detailed follow-up once the MahaRERA registration is live, covering the registered project details, disclosures, and our independent assessment — the same diligence-first approach we apply to every Juhu project we track, including MahaRERA documentation, title and approval status, and agreement terms.
Stay Informed
Khojmaster Property Consultants is a MahaRERA-registered advisory (real estate agent registration) with over a decade of experience in Mumbai's western suburbs, from Bandra to Andheri, with deep coverage of the Juhu–Vile Parle micro-market.
Update, October 2026 on Villa Wilson:
Notandas Realty has put up a board at the site naming the project Notan Terraces. The project is not yet registered with MahaRERA, so its configurations, prices and possession timeline are not public, and it cannot be booked or sold until registration. We’ll update this article as soon as the registration is published.
Disclaimer: This article is for informational purposes only and does not constitute an advertisement, marketing material, an offer for sale, or an invitation to purchase.